Journalism & book authorship
I’m the former Editor of Nett magazine and an international magazine I’m not allowed to name here (but you can ask me about it privately if you’re interested in my portfolio). My debut novella Airmail was published in April 2011; I’m the author of non-fiction books Talk Without Being Interrupted and Seventeen Summers; and my poetry was included in the Australian Poetry Encouragement Award anthology in 2002. Once upon a time I worked in radio, and broadcast to more than 80 stations each day as a senior journalist and commodity analyst. When pressed, I can still do the newsreader voice.
Nowadays, I write magazine features and smaller pieces on just about any subject, from small business to slow living, and parenting to creative crafts. (Read some of my recent articles and interviews in the press, here).
Copywriting & sub-editing
I also write and edit for other people, helping them to craft website copy, social media posts, newsletters and brand collateral that tell their stories.
My copywriting experience encompasses everything from direct mail campaigns for charities to ghost-written books, annual reports, advertising collateral, speeches and websites. I can quickly and effectively write with your voice and your style, in a way that is honed for your audience.
I have written copy and created campaigns for organisations as diverse as beauty brands La Perla and Hilfiger; blue-chip companies like the Macquarie Group; government organisations (including the Australian Consulate in New York); and not for profits including the Fred Hollows Foundation, Mission Australia, and TEAR Australia.
I have also devised and launched diverse creative campaigns for my clients, including a community-led “My Westmead” branding and fundraising campaign for the Westmead Medical Research Foundation; and an educational documentary on water and land resources for school students, nationally, for Anvil Media.
The gentle art of letter-writing
Alongside magazines features, what I really love to write is a personal letter. I write postcards and epistles, long letters, quick notes, poetry, and nonsense. If you can write it on a piece of paper I have probably done so, then stuffed it into an envelope and put a stamp on it.
I'm so passionate about the joy that letter-writing brings - both to the writer and the recipient - that I’m working on a new book called The Art of Mail, and I've also created a host of tools and resources to help others do the same. E-books and print books and deep-dive courses on letter-writing and templates and projects and more. If there's something I've missed that you could really use, let me know!