The pop-up letter shop

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This is the best idea I've heard of in a long time. In Seattle, USA, a woman named Rachel Weil has launched a snail-mail truck, known as The Letter Farmer. Like a food truck, you know, but serving up food for the soul (awwwww).

She has fitted out a beautiful, red truck with all kinds of carefully selected stationery supplies - pens, paper, cards, stamps, even sealing wax, and hits the road every day. Wherever she stops, she sets up some tables and chairs outside, provides free postcards (and postage!), and invites people to start writing. She keeps a stack of prompts - people to write to and things to write - for those who are stuck.

When they're done, folks can even pop their missives into the post box attached to her truck.

Rachel says, "Sharing the narrative of our life through pen and paper as they meet and the nuances of our handwriting, paper selection and an envelope is addressed, stamped and mailed is priceless and timeless. Letters can be reread over and over, giving us the opportunity to have voices of our past speak again. Holding and touching something that someone who is either no longer with us or geographically far away is a way that we can feel physical connection with that person."

Can you imagine how fantastic this would be in your city, turning up at parks and carnivals and open spaces? How perfectly would it fit in at a food-truck festival! The Letter Farmer would be my dream business, except that I never have managed to master the art of hook turns in Melbourne. Maybe Australia Post could launch a fleet of these mobile shops, and bring their business to the people...

Here's an article about The Letter Farmer in the Seattle Times

Image credit: all photographs are from The Letter Farmer website